Designing products that people love requires understanding the needs of potential customers and what motivates them. While no two projects are the same, our iterative approach to problem solving centers around collaboration with the client and the end customer. Typically, two week cycles (or design sprints) keep stakeholders involved and allow us to respond to changes quickly while also reducing risk.

Below is an overview of the activities that may be involved along with sample deliverables to help make better informed design decisions.

1: Think

Understand the problem to solve

  • ASK customers and stakeholders questions to clarify goals, attitudes and context
  • EVALUATE the usability of current and competitive products to find opportunities
  • ANALYZE usage metrics to reveal patterns and critical issues

2: Make

Ideate Solutions

  • SKETCH ideas on whiteboard or paper to consider multiple approaches
  • DIAGRAM the flow of user actions to map out functions to support user goals
  • DESIGN wireframes, mockups or style guides to communicate UI elements and interactions with developers and stakeholders
  • PROTOTYPE on paper or devices to experience movement through app

3: Test

Validate Assumptions

  • COLLABORATE with developers and stakeholders to ensure design is feasible
  • CHALLENGE design decisions by frequently collecting and reviewing customer feedback
  • CONDUCT usability tests or satisfaction surveys to find ways to improve the design
Testing a mobile prototype
Testing a mobile prototype

Felt Pixel’s blend of strategic and tactical expertise in user research, interaction design, information architecture, visual design and branding can help you deliver intuitive products your customers will love to use.

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